Orange Crush

The new-design Orange Crush bottle has been upping sales by as much as 10 and 20 times the former volume in the U. S. test markets. The bottle design is a new concept and departs entirely from its old shape to achieve a distinctive appearance and comfortable feeling in the hand. It was important, to be sure, that this new bottle would work on the existing machinery. Therefore, we made a study of the cleaning and filling equipment currently in use to be sure the new design would be practical. In addition to being a strong merchandising tool, the new bottle is rugged for constant re-use and economical for a product selling at a low retail price. The distinctive shape of this bottle can be recognized on the tv screen, even if the reproduction is poor.

To get full value out of tv expenditures, it behooves a manufacturer to be sure that his package will reproduce well in color or in black and white. Tv reception varies in different localities. Therefore, the package should have some strong birthmark that will identify it even when reception is poor.